With this week’s news that obesity-related hospital admissions in England rose 30% in the last year, the importance of sport and exercise has never been greater.
Whilst 53% of adults claim to do some form of exercise every week (Mintel 2008), that still leaves a big proportion of the population not doing anything at all, whilst many others are doing some but not enough.
There are many reasons for peoples’ sedentary lifestyles, including lack of time, poor experiences of sport at school, finding exercise boring, or the cost of taking part in sport and exercise. But really these all come down to one core issue – motivation.
Konkura.com is the free website that aims to solve this problem by making fitness more fun and motivational for all.
The site enables members to join, share or create any sport or fitness related challenge imaginable, then enjoy friendly competition with their friends, or with people from all over the world.
Besides the motivation that comes from competing, and from exchanging training tips and friendly banter with others with similar fitness goals, the sheer variety of challenges available means that users never get bored with their training – there are always new challenges and workouts to try.
User also get regular updates about their friends’ latest activities; there’s nothing quite like hearing that your friend’s just been to the gym or out for a run to motivate you to stick to your best exercise intentions!
With obesity a growing problem, and London 2012 just around the corner, isn’t it time we focused on motivating everyone in the UK to find fun activities to get fit?